In any link-building campaign, the link request email is one of the keystones. Without a well-written email , it’ll be difficult to get in the door to form meaningful relationships with website owners and get meaningful links coming to your site.
Although writing a link request email isn’t rocket science, chances are if you’re just starting out on a link-building campaign, you might be making some mistakes that are getting your emails ignored or deleted (along with that forwarded message that contains pictures of puppies). The days of emailing potential sites with “Nice site, can you post a link to my site? Are long gone, but I still get these emails from time to time.